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  • Carie Behounek

Samples: The art of the Q & A




As a reader, I love a good Q & A.


Yet an easy-to-read, audience-appropriate Q & A takes behind-the-scenes work. It's rarely as easy as just asking the subject matter expert a few questions.


For me, the conversation comes first. Having a few planned questions is important. As is having a general sense of where the conversation needs to go.


From there, I let the person I'm interviewing find their flow.


The story emerges from there.


My job as a storyteller is to polish the raw interview. I maintain the interviewee's voice and write the brand-based questions that support the objective of the piece.


Here are two recent examples:


  1. Q & A with Meg Comeau for CYSHCNet, a national network of pediatric health systems researchers with a mission of making life better for kids with special health care needs. https://files.constantcontact.com/88405c12801/4fd2510a-ae7c-44fa-826b-decfcd9448b1.pdf

  2. Q & A with Alexis McClain, for my personal passion project, MiddleAgedLadyShit. Alexis spoke with vulnerability on so many topics, including grief and getting sober in middle age. https://www.middleagedladyshit.com/blog/losing-a-parent-sobriety-and-healing


Q & As are a great way to tell your brand's story. Need help telling yours? Email me.




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